The ideal entry-level account for individual users. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. The tournament was matched more in India than any other country. those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. 4. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. Your email address will not be published. 1. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. Please do not hesitate to contact me. to incorporate the statistic into your presentation at any time. 1. Stats on. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO There are 200 million sports fans in America so US sports viewership statistics are pretty high. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. 1,611 current viewers. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. Liverpools win over Manchester City in November drew an. Currency Conversion is for Indicative purpose only. Then you can access your favorite statistics via the star in the header. 2015 ICC Cricket World Cup (2.2 billion) 10. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. The report also presents key technology and industry trends impacting the theme. Data and Analytics: Viewership disruption. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. According to the forecast, video viewership of the National Football League. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. As esports viewership grew, so did the number of . According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Profit from the additional features of your individual account. [RANDOM ORDER], Trend when sports asked in rotation with other sports. All orders are processed in US Dollars only. In, Activate. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. On that note, the number of eSports enthusiasts, i.e. Research expert covering sports and video gaming. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. show that Woods is clearly a big driver of interest. Fields marked with an asterisk (*) are required. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. The USA17% stream sports, while 53% watch sports on television. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. We'll assume you're ok with this, but you can opt-out if you wish. Roundhill Investments Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. Results are specific to the Fluent audience and not reflective of the general U.S. population. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. We have a lot of great sports datasets on Kaggle! Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Access to this and all other statistics on 80,000 topics from, Show sources information Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. [Online]. Learn more about how Statista can support your business. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. Back then, 32.20 million people watched England beat rivals West Germany 4-2. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. 8. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. This website uses cookies to improve your experience. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. No, but representative of the overall Fluent Audience. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. The average TV viewership for the NFL in 2019 was 16.5 million per game. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. Some additional basketball datasets include data on previous . Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. data than referenced in the text. The FIFA World Cup3.3 billion viewers. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. This text provides general information. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. A survey conducted by PwC found that most of the people kept their traditional subscriptions purely to watch live sporting events, and they would have canceled had these not been available. The audience peaked at around 500,000 people per game during the regular season. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A This statistic is not included in your account. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Sports Viewership: Streaming v. Cable. All responses related to this survey are anonymized; only survey responses will be disclosed. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Sports. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. 2002, 2006 FIFA World Cup (3 billion) 8. The number of TV sports viewers dropped across all sports in 2020. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. Can be shared by unlimited users within one corporate location e.g. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. Sportspromedia After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. 5. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. 7. 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