All photos by Nikolas Koenig. How would you define the term "boutique hotel"? There is also a cosy den-like cocktail bar called the Punch Room and, in a nod to Schragers seminal Studio 54, a hermetically sealed dance club in the basement will feature lighting designed by celebrated specialist Patrick Woodroffe. Whit Cook is the Founder/Publisher of GoodLife Report (GLR), a lifestyle website geared towards men and women who like unique products and experiences. Now the hotelier is back on that same thoroughfare with the London Edition, his latest project. Then mere feet away? Last updated 30 July 22, Aparthotels are big business. Focusing on work as well as play, the area boasts a Judd-inspired black walnut table fitted with desktop computers, a bar and an antique billiard table - all presided over by a dramatic Ingo Maurer (opens in new tab) polished silver sphere light. look again: those seemingly traditional images are remasters by photographer hendrik kerstens decidedly modern masters, symbolizing the hotels unique combination of old and new. 10 Berners Street To get the best possible experience using our website we recommend that you upgrade to a newer version of Internet Explorer or other web browser such as Google Chrome or Mozilla Firefox. Find best deals easily & save up to 70% with cheap-motels.com ', 'The Mondrian in Los Angeles captured the quintessential California lifestyle by uniting its deeply rooted appreciation of nature, the outdoors, and relaxed, casual, easy living with a profound and pervasive sense of magic, glamour, and fantasy.'. Our Top Priority Our Guests: COVID-19 Update Click to Open or Close Hamburger Navigation Visit our corporate site. He talked to us about how he does it. We captured that in the rooms where a dial next to the bed allowed you to adjust the color of the room to fit your mood.' There is no formula anymore. this is their modern reincarnation: a cocktail bar without a bar, where every drink is served on a silver salver by staff dedicated to the guests, furnished custom tufted banquettes in teal velvet, overstuffed mint green leather tub chairs, and dark brown leather club chairs. PHONE 212 735 6000 . It was a historic landmark and the grande dame of San Francisco, with a historic and revered bar/restaurant, the Redwood Room. In fact, The London Edition was initially built as five conjoining townhouses in the classical style in 1835 before its conversion into Berners Hotel in 1909 during the peak of the splendor of the Edwardian era, when it was the heart of London nightlife, welcoming illustrious guests such as King Edward VII and Carl Faberg. Now the hotelier is back on that same thoroughfare with the London Edition, his latest project developed with Marriott International. These were followed by the Hudson Hotel in New York, where he fully realized his concept "hotel as lifestyle" which he continued to refine, expanding to cities such as San Francisco with the Clift Hotel and London with St. Martins Lane Hotel and the Sanderson Hotel, all designed by the prolific Starck. To celebrate 40 years in the business - and the imminent opening of the. Great service. The instant hit introduced the boutique hotel category, becoming a "worldwide phenomenon. The London Edition opened its doors during London Fashion Week, and 10 Berners Street instantly became the place to be. Step into the world of Ian Schrager elegance and class. [25] EDITION currently has hotels in London, Miami Beach, New York City, Sanya (China), Barcelona, Bodrum, Shanghai, Abu Dhabi and West Hollywood. when these diametrically opposed aesthetics come together, they create an alchemy that takes the hotel and the experience to an entirely new level. That makes the possibilities limitless. Weve Integrated Seamless Smart Hotel Technology So Everything You Need Is Within Arms Reach And Right At Your Fingertips. We live in a society that loves to categorize, loves to put things in a box. A massive polished mirrored egg installation by German lighting designer Ingo Maurer welcomes visitors, followed by a rectangular blackened steel bar in front of four gigantic back-lit antique mirrors where a barman energetically saws huge blocks of ice by hand and the hypnotic Portal creation by Korean artist Chul Hyun Ahn, who manipulates perspective through light and mirrors. Ian Schrager is a man who requires little introduction. Located in a historic building on the outskirts of Soho, just moments from Mayfair and Covent Garden, our 5-star hotel embodies the boutique. All rights reserved. There are 173. 'The Clift (pictured) was definitely not a blank canvasfar from it. Wallpaper* is part of Future plc, an international media group and leading digital publisher. Although part of a chain, The London Edition is resolutely unique with its own personality. And if you're fortunate to be able to do that, as we were, you wind up with a unique experience, a distinct product. But the world moves fast, and even we double-check important details before hitting the road. We're in an opportunistic business, and we take opportunities in the order they present themselves. What makes the hotels esthetics stand out is the clever fusion of the best of each of the three eras that marked the buildings history, thus transforming it into a multifaceted jewel that shows respect for the existing architecture. [28] However, it reopened in June 2021. Like a private home, the rooms invite guests to relax amidst oatmeal upholstered George Smith tufted lounge chairs, deluxe linen-and-silk drapery and silk area rugs. Find out more, The latest offers and discount codes from popular brands on Telegraph Voucher Codes, The extraordinary story of the Pirate Republic, How Margate went from impoverished seaside town to a beacon of bohemia, 20 of the best wellness holidays for 2023, The anti bucket list: 15 things Ill never do before I die, The surprising way to visit 116 countries without taking a flight, 14 aircraft features you probably didnt know about. Rep. Byron Donalds explained how Hurricane Ian has already done "catastrophic damage . Im not ready to give up the [hotel king] title yet'. Ian Schrager is a man who requires little introduction. As you may have guessed, cocktails rule here. It was the original original. Schrager is also credited with inventing the "urban resort" concept with his Delano Hotel in Miami and Mondrian Hotel in West Hollywood, also designed by Starck. As you enter your room at the Royal Lancaster you are sure to be impressed by the unique dcor and designs. The interiors are thoroughly modern and edgy and never feel overly masculine. in the lobby, judd-inspired green velvet sofas, tufted khaki leather sofas, and modern wingback chairs help create the ambiance. His latest hotel, which opens this month, is the New York EDITION, situated on Madison Avenue in the historic 1909 Clocktower building. The hotel offers a sophisticated design sensibility characteristic of Schrager's hotels and is a social hub where guests and visitors can work, relax, sleep, socialize and dine. The restaurant, run by the Michelin-starred chef Jason Atherton, is dominated by two giant bronze chandeliers and an eccentric floor-to-ceiling mishmash of photographic portraits, landscapes and still-lifes. Beautiful staff, no rules, all sorts of people, and a sense of authenticity that's impossible to categorize. the hotel reflects the grand traditions of great britain: the traditional, aristocratic english country manor and the quintessential london private gentlemans club with a modern, edgy, urban feel. See More Rooms & Suites 01 / 09 Loft King Fitzrovia Suite Berners Suite All rights reserved. Envisioned by Ian Schrager and Marriott International, EDITION is a personal and unique hotel experience, and it is a collaboration that has served us and our guests well. Design Studio with just the right mix of old and new, tradition and modernity. the zinc topped bar is paired with custom leather upholstered stools and sits in front an illuminated, amber-backed display. It all just comes together. [22] On June 7, 2017, Schrager opened the 367-room Public Hotel New York, at 215 Chrystie Street in the Bowery district. Berners Taverns dining room is absolutely stunning one of the most beautiful rooms in London in my opinion. The restaurant, Berners Tavern is the latest addition to Jason Athertons ever-expanding restaurant empire (get down to his recent Soho restaurant, Social Eating House if you havent been yet). 6,592 Hypes. As COVID-19 disrupts travel, a few airlines are offering WAIVING CHANGE FEE for new bookings. away from the spectacular social spaces, the hotel is devoted to the personal, the private and the intimate an individual experience of luxury and a retreat from the street. It's a case where 1+1=3. In typical Schrager-style, it is of course, the lobby that is the true centrepiece. the buildings are designed to produce their own energy and convert their own waste into resources, while having shrunk in shape, the property still exudes a historical charm with its pastel colors and rich textures. His mother, Blanche, died when he was 23. And the London outpost of Edition that opened in September 2013, his latest venture in partnership with Marriott International, which aims to create a new brand of hotel with properties around the world, ticks all the right boxes, marking his return to London for the first time in 15 years since he launched Sanderson and St. Martins Lane hotels. A one-time home to 20th century luminaries such as King Edward VII and Russian jeweller, Carl Faberg, the property dates back to 1835 and many of its extravagant original details have been meticulously restored by the Ian Schrager Company Design Studio (opens in new tab) and New York-based firm (opens in new tab)Yabu Pushelberg (opens in new tab). "Boutique hotel" is a term that we coined over 25 years ago that has now become a part of the English language. Heres how it works. Great fun. The historic landmark that now houses London Edition was once the home of the Berners Hotel. The fundamental idea for the Delano was to reinvent the resort experience, to rethink the way modern people wanted to vacation. during the edwardian years the berners hotel, as it was named, enjoyed a dazzling reputation at the heart of london nightlife, playing host to king edward VII as well as carl faberg and other luminaries of the age. they are furnished with modern desks and tables cantilevered off the walls, oatmeal-upholstered george smith tufted lounge chairs, luxurious linen-and-silk drapery, silk area rugs, and a gold-leaf baroque-framed hendrik kerstens photograph. He was the father of the "boutique hotel" concept, brought to life through other legendary names like Morgans, the Royalton, and the Paramount. All created to give our guests a feeling of being somewhere so special, it may only be known to them. Exmouth Shopping Centre is minutes away. Turning their attention to hotels, they found that their "on the pulse," keen instincts for the mood and feel of popular culture gave them a unique perspective that would allow them to significantly impact the hospitality industry just as they had done with nightlife. Pictured above: the lobby at St Martins Lane, London. AN IAN SCHRAGER HOTEL 215 CHRYSTIE STREET. He has since worked with architects, artists and designers such as Philippe Starck, Herzog & de Meuron, Andree Putnam, Julian Schnabel and John Pawson, to name a few.[13]. yabu pushelberg: the london edition hotel from ian schragerimage courtesy of the london edition. the hotels rooms are panelled in either dark walnut or light oak, subtly lit and furnished with tactile textiles, traditional tufted slipper-chairs by george smith, a no color color palette, and gilt-framed dutch masters. Anytime you can do something outside the box, take people by surprise, and stimulate their imagination, you have an opportunity to do something truly original. Envisioned by Ian Schrager and Marriott International, EDITION is a personal and unique hotel experience, and it is a collaboration that has served us and our guests well. The cool bedrooms are exactly what a contemporary world traveller wants six different pillows in the bed, full-length mirror, earthy colors with fresh pops of white, quiet enough for a good night's sleep, a fluffy bathrobe with a hood (I bought mine), and carefully selected mini bar goodies. They become something special and unique that is greater than the sum of its parts. We don't own it anymore, but to me it means having a particular point of view. 'Luckily, part of the British ethos at the time [that St Martins Lane opened] was high-techyou had architects like Richard Rogers, with his Lloyd's Building in London, and Norman Foster, with his HSBC Building in Hong Kong. Your email address will not be published. A NEW DIMENSION AND HOME TO ADVENTUROUS ARTISTS, IDEAS AND PEOPLE, THE SPACE WILL OFFER THE MOST INNOVATIVE PROGRAMMING INCLUDING EVERYTHING FROM FILM SCREENINGS TO MUSICAL PERFORMANCES, ROTATING ART EXHIBITIONS TO PRODUCT LAUNCHES, OPEN MIC NIGHT TO COMEDY NIGHT, AS WELL AS LATE NIGHT HOT SWEATY DANCING! So Unique, so original, so personal. Images are by Nicolas Koenig. molding-free spaces are serenely quiet in mood; devoid of unnecessary details that would distract from the calm. London/Spain/NYC Acting General Manager Howard Hospitality Jan 2017 - Jan 2018 1 . its a different reality, is how schrager summaries the london edition, whose influences span three centuries, fusing the best of those ages into a multi-faceted jewel of a hotel glittering at the very heart of london town. A lobby bar and private club are also part of the package, but thats where the nightlife vibe ends. Theres also the reservations-only Punch Room, an oak-paneled den that recalls Londons private clubs or a study in a 19th century manor house. Pictured above is one of the checkered bathrooms at Morgans New York, which are still in place today. [20], Schrager has a new hotel brand, Public. Theres the reception area, which contains a tapestry, itself an elegant recreation of one that once belonged to King Louis XV of France. A nightclub, 2 restaurants, and A 24-hour gym are all featured at this smoke . As the public spaces are dedicated to both work and play so that visitors dont have to sacrifice one for the other, a black walnut communal table in one corner is equipped with Apple desktop computers and outlets for laptops, while an antique billiard table dominates the other side of the room. Ian Schrager soared to fame in the 1970s as the co-founder of the infamous Studio 54 in New York City. How do you walk that line and why does it create such a buzz? Required fields are marked *. This website uses cookies to understand your use of our website and to give you a better experience. The 173 wood-panelled rooms feature original artworks and the penthouse suite offers 360-degree views. Sep 17, 2013. I had nothing new to say. the walls are covered with paintings from a private collection. From the quaint meandering pathways that lead you to its doors, to the truly breathtaking views as you enter the hotel to the stylish, sexy rooms and the lovely pool, Read More, Located on the southeastern part of the Kruger National Park on South Africas border with Mozambique, Singita Lebombo is built into the cliffs suspended above the banks of the Nwanetsi Read More, Earlier this year I visited South Africa and Zimbabwe an incredible experience. Last updated 7 October 22, By Melina Keays IDEAWORK. Its intimate tables flow into a magnificent bar with golden shelves of bottles juxtaposed between rows of framed paintings and photographs. The Elderflower Power Sour, one the lounges signature cocktails, is definitely out of this world. 4 out of 5. the individual is key, in the words of ian schrager, the definition of luxury has changed: wed rather be known for service than anything else. this is where the expertise of the marriott group enables edition to deliver superlative service, coupled with the aesthetic atmospheres that have become the trademark of schragers hotels. Its a little bit of organized chaos where when it all comes together, it goes to some unexpected and unanticipated place. BA1 1UA. Michelin star chef Jason Atherton oversees the menu at Berners Tavern. Despite stepping down as chair and CEO, he retained $4 million in consultant pay and perks through end of 2007.[18][19]. See more ideas about edition hotel, hospitality design, hotel design. What characterizes the unique touch that you bring to all your hotels? Get notified about exclusive offers every week! Interestingly, The London EDITION is located on the same street as Sanderson. 'The Delano was a really important project for me. [15] Schrager recognized the power great architecture had to influence an environment; working with Arata was just the beginning of his dabbling in architecture. All rights reserved. Try one of the taverns grass-fed British steaks or the pan braised Atlantic halibut. It Breaks All The Rules And Has An Eclectic, Curated Selection Of One-Of-A-Kind Clothing, Books, Objects, Jewelry, Accessories And Many More Hard To Find Things. mirrored egg installation in the lobby by ingo maurerimage designboom. Guests can order from a list of eight exquisitely mixed drinks that include gin-infused punch with oak moss. Ian Schrager Company | Luxury Residences & Hotels Developments Ian Schrager's groundbreaking concepts have changed the business and set industry standards that continue to be imitated throughout the world. 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